The traditional uses of tobacco in American Indian culture are very different than the uses encouraged by commercial tobacco manufacturers. A disproportionate percentage of Indigenous peoples in the United States use commercial tobacco compared to other ethnic groups. Commercial tobacco companies have targeted Indigenous peoples in marketing, sponsoring events and giveaways, devising promotional strategies and misappropriating images and concepts from the American Indian culture.

Like other addictive substances, if tobacco is abused or used recreationally, it is harmful. American Indians who practice traditional uses of tobacco understand this and limit its use for ceremonial purposes only. Stories of why tobacco was given to Native Americans for prayers have been handed down for thousands of years. Use of traditional tobacco helps create connection with generations long ago and supports a good life and a healthy community for today and into the future.

American Indian Commercial Tobacco Program

For more information on traditional tobacco and its uses

For more information on commercial tobacco


Quitting commercial tobacco can be difficult, but help is available. Enroll in the American Indian Commercial Tobacco Program to receive free, culturally-tailored help to quit tobacco, including:

  • 10 coaching calls with dedicated native coaches
  • A customized quit plan
  • Up to 8 weeks of free patches, gum or lozenges
  • A focus on commercial tobacco use, including smokeless tobacco
  • Tailored quit help is open to all Vermont Indigenous peoples, including youth under 18

The American Indian Commercial Tobacco Quitline was developed with feedback from Tribal members across several states.


By Phone

Call toll-free 1-855-5AI-QUIT (1-855-524-7848) to connect directly with American Indian Commercial Tobacco Program coaches.
3 coaches take calls Monday-Friday, 8:30 a.m. – 9 p.m. EST.


Through the American Indian Commercial Tobacco Program website, you can enroll and access additional resources including message boards, educational materials, customized quit program planning and quit progress tracking.

To learn more about tobacco and tradition and to access more resources, visit Keep It Sacred: National Native Network.

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